Advertising Information

Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.   "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!


Question: What do you think the most important part of any ad is? Your company name?  Your telephone number?  Your offer? Look at your own advertising.  What stands out?  What is in the largest print?  If it's your company name or logo hold out your wrist so I can whack it with a stick.

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.

What's the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.  However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

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MORE RESOURCES:

Reuters

Researchers: Ban on Fast Food TV Advertising Would Reverse ...
MarketWatch - 20 hours ago
The study also reports that eliminating the tax deductibility associated with television advertising would result in a reduction of childhood obesity, ...
Fast-food ad ban could cut child obesity: US study Reuters
Study: Banning fast-food TV ads could dent obesity The Associated Press
TV ads for fast food contribute to child obesity Los Angeles Times
TheMedGuru - AdAge.com (subscription)
all 177 news articles


thinkLA Honors Horizon Media's Zachary Rosenberg as Southern ...
MarketWatch - 13 hours ago
Eligibility is open to all advertising executives at agencies, media companies and public or private organizations. Nominations are reviewed by the ...


Big Three automakers curtail advertising dollars
MarketWatch - 17 hours ago
By David B. Wilkerson, MarketWatch CHICAGO (MarketWatch) -- The Big Three US car manufacturers have cut their advertising spending this year in another sign ...
Nielsen: Big 3 cutting back on ad spending MarketWatch
all 7 news articles


The Inquisitr

Apptera secures $10.5 million for advertising network expansion
CNET News, CA - 20 hours ago
Apptera, a company that delivers visual and voice advertising, announced Wednesday that it secured $10.5 million in funding from Lightspeed Venture Partners ...
Apptera Secures Additional $10.5M Funding, Appoints Former Yahoo ... MarketWatch
Mobile Ad Network Apptera Earns $10.5 million in Funding Wired News
Apptera gets more funding and a former Yahoo VP on its board VentureBeat
Bizjournals.com - Digital Media Wire
all 18 news articles


McClatchy Reports October 2008 Revenues
MarketWatch - 13 hours ago
today reported that consolidated revenues in October 2008 decreased 17.8% and advertising revenues were down 20.4% compared to revenues in October 2007. ...
McClatchy October revenue falls 17.8 percent Forbes
McClatchy ad revenue drops 20% in October Bizjournals.com
No October Surprise: McClatchy Revenue Down 18% On Continued Ad ... Editor & Publisher
Sacramento Bee - Sacramento Bee
all 32 news articles


A Global Strategic Business Report on the Advertising Industry ...
MarketWatch - 15 hours ago
The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research ...


mocoNews.net - Interview: Pekka Ala-Pietila, CEO, Blyk: Mobile ...
Washington Post, United States - 17 hours ago
The downturn is obviously having an impact on advertising, what does this mean for Blyk, given that your model is so reliant on it? ...


The Age

paidContent.org - Life Photo Archive Goes Live On Google ...
Washington Post, United States - Nov 18, 2008
Time Inc. execs aren't commenting on advertising but I've confirmed that the deal with Google includes revenue sharing for advertising. ...
Google adds iconic Life photos to index Bizjournals.com
LIFE Posts Archive On Google; Says Blogger Infringement A Low Priority Photo District News
10 Million Rarely Seen Images from LIFE Archive Now on Google TMCnet
all 223 news articles


Rediff

Advertising stalls for Big Three automakers
www.rbr.com, Virginia - 9 hours ago
Through July 2008, the Big Three American car manufacturers (GM, Ford, and Chrysler) all showed negative advertising growth over 2007, according to Nielsen ...
Ad Spending By Big Three Carmakers Hits the Skids Multichannel News
Ad Spending Down for Big Three Automakers, Nielsen Says Television Week
google news commentComment by Gary Chaison Prof. of Industrial Relations, Clark University
Marketing Week
all 829 news articles


PhysOrg.com

PC Magazine Will Be Online Only
New York Times, United States - 12 hours ago
It is the latest of several magazine publishers to drop a print edition, as advertising plummets and the cost of printing a paper version rises. ...
Ziff to End a Print Edition Wall Street Journal
paidContent.org - Ziff Davis To Close Print PCMag, Focus On Online ... Washington Post
PC Magazine goes online-only The Associated Press
Marketing Pilgrim - Conde Nast Portfolio
all 128 news articles

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